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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Cross-platform Analytics

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What is cross-platform analytics?

Cross-platform analytics is the practice of combining and analyzing user interaction data from multiple digital environments—such as desktop websites, mobile web browsers, native mobile apps, and tablets—into a single, unified view. Instead of looking at web traffic and mobile app usage in isolated silos, cross-platform analytics bridges the gaps between these channels. This allows businesses to follow a customer's journey as they move between different devices throughout their relationship with a brand.

What are key aspects of cross-platform analytics?

  • Identity stitching: Connecting anonymous actions taken on a mobile browser to a logged-in profile on a desktop site, ensuring they are recognized as the same person.
  • Unified data schema: Standardizing how metrics and events are named across different codebases (like iOS, Android, and Web) so data can be compared accurately.
  • Cross-device journey mapping: Visualizing the multi-device routes users take, such as browsing items on a smartphone app but completing the purchase on a desktop computer.
  • Omnichannel retention tracking: Measuring long-term customer loyalty across all digital touchpoints rather than tracking app uninstalls or website churn separately.

What are the benefits of cross-platform analytics?

  • A true view of the customer: Eliminates double-counting users who visit your brand on both their phone and computer, giving you an accurate count of your actual audience.
  • Consistent user experiences: Helps teams identify if a specific feature works beautifully on the website but feels clunky or broken on the mobile app.
  • Optimized marketing spend: Reveals the true path to conversion, ensuring you give proper credit to the mobile app discovery that led to a final desktop sale.
  • Reduced customer churn: Allows support and product teams to see if a frustrating experience on one device causes a user to stop using the product entirely across all platforms.

What are examples of cross-platform analytics practices?

  • Tracking cart persistence: Analyzing whether a shopper who adds items to their cart via a retail mobile app can seamlessly see and buy those same items when logging into the website later.
  • Evaluating onboarding drops: Finding out if users who run into a complex security setup step on a mobile device prefer to switch to a desktop browser to finish their registration.
  • Comparing feature usage: Checking whether corporate banking clients prefer to review their monthly statements via a tablet app or a standard web portal.
  • Analyzing multi-device support paths: Reviewing the complete digital footprint of a user who researches a problem on their mobile app before submitting a support ticket on the website.

How does Quantum Metric support cross-platform analytics?

Quantum Metric unifies fractured digital experiences through Journey Analytics built for cross-platform tracking. The platform's lightweight web scripts and native mobile SDKs collect data using a shared structure, allowing teams to stitch together user journeys across web and mobile app sessions. This gives product teams a clear visual map of how users hop between devices, making it easy to see where cross-platform friction disrupts conversions.