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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

Explore dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

Customer-Centricity

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What is customer-centric decision making?

Customer-centric decision making is a product and business philosophy where behavioral data, not the highest-paid person's opinion (HiPPO), dictates the roadmap. It ensures that every engineering hour and product resource is spent solving a real user problem. Rather than relying on internal guesswork, a customer-centric approach continuously listens to user feedback, tracks behavioral insights, and aligns business goals directly with customer needs to build better digital experiences.

What are key aspects of customer-centricity?

  • Data over HiPPO: Decisions are driven by quantified user behavior and qualitative feedback rather than executive intuition.
  • Team alignment: Product, engineering, and design teams align their priorities around solving explicit customer friction points.
  • Continuous listening: Establishing constant feedback loops through tools and user interactions to stay ahead of changing customer expectations.
  • Outcome-focused roadmaps: Shifting from a feature-factory mindset (measuring output) to a value-driven mindset (measuring how effectively a feature improves the user experience).

What are the benefits of a customer-centric approach?

  • Efficient resource allocation: Teams avoid wasting valuable engineering time building features that nobody wants or uses.
  • Reduced friction and churn: By identifying exactly where users struggle, businesses can proactively smooth out the user journey to increase retention.
  • Agility to improve continuously: Organizations can react swiftly to real-time feedback, allowing for agile, iterative updates that constantly elevate the product.
  • Higher ROI: Products built around validated user needs naturally drive higher conversion rates and stronger brand loyalty.

What are examples of customer-centric practices?

  • Eliminating digital friction: Using session replay and behavioral data to pinpoint exactly where users abandon a checkout funnel, then deploying a fix based on that data.
  • Omnichannel feedback integration: Consolidating customer support tickets, user reviews, and live chat data directly into the product backlog.
  • Proactive optimization: Monitoring real-time key performance indicators (KPIs) to spot technical anomalies or drop-offs before they impact the broader customer base.
  • User-centric A/B testing: Designing split tests based on known user frustrations rather than arbitrary design preferences.

How does Quantum Metric support customer-centric decision making?

Quantum Metric automatically records every digital interaction through Autocapture, building a pool of behavioral data without manual tagging. Felix AI instantly translates this data into plain-language session summaries and quantifies the exact financial impact of any friction. This combination empowers cross-functional teams to make swift, objective decisions that put the customer experience first.

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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