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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Customer Data Platform

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What is a customer data platform (CDP)?

A customer data platform (CDP) is a centralized software system that collects, unifies, and structures customer data from multiple separate touchpoints into a single, permanent customer database. CDPs pull data from completely different corporate environments—such as website interactions, mobile app history, customer support logs, email marketing responses, and brick-and-mortar sales logs. By stitching these fragmented data streams together around a unique user identifier, a CDP builds complete, real-time customer profiles that can be shared with other marketing and operational tools.

What are key aspects of a customer data platform?

  • Persistent profile unification: Sticking anonymous historic data and known customer interactions together over time to maintain a single source of truth for every user.
  • Cross-channel data ingestion: Gathering data from first-party sources, including web applications, point-of-sale registers, CRM systems, and help desks.
  • Real-time audience segmentation: Grouping unified profiles dynamically into highly targeted lists based on recent purchase histories, locations, or habits.
  • Syncing data across your systems: Actively syncing clean, up-to-date customer profile attributes back out to email systems, advertising networks, and personalization engines.

What are the benefits of a customer data platform?

  • Complete customer visibility: Breaks down internal data silos between departments, ensuring marketing, sales, and support teams view the exact same customer footprint.
  • Hyper-personalized experiences: Allows businesses to deliver highly relevant product recommendations and message campaigns based on a user's entire brand history.
  • Protected privacy compliance: Centralizes consent settings and data privacy rules in one system, making it easier to handle data deletion requests safely.
  • Improved marketing efficiency: Prevents companies from wasting ad spend on existing buyers by using real-time purchase lists to suppress current customers from acquisition campaigns.

What are examples of customer data platform practices?

  • Stitching multi-device journeys: Recognizing that an anonymous user browsing products on a smartphone browser is the same customer who logged into their laptop account later that evening.
  • Triggering retention campaigns: Automatically moving a customer into a "win-back" email segment the moment their combined online and offline purchase frequency drops below a set baseline.
  • Personalizing support context: Supplying an account executive with a customer's total lifetime spending history and recent web actions right as the client calls in.
  • Syncing in-store and online sales: Ensuring a customer who buys a jacket at a physical retail store instantly stops seeing online display ads for that exact same item.

How does Quantum Metric support a customer data platform?

Quantum Metric enriches profile ecosystems through Data Activation capabilities built for major enterprise CDPs. Instead of leaving deep digital experience data trapped in a separate product silo, Quantum Metric streams quantified user struggle scores, interaction indicators, and session replay links straight into your central CDP. This bidirectional data flow allows companies to instantly trigger personalized marketing or support workflows the exact moment a high-value customer profile runs into severe digital friction.