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Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

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RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

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Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

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Platform

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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

Explore dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

Data Democratization

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What is data democratization?

Data democratization is the practice of making digital data accessible to everyone within an organization, rather than locking it away for data analysts or specialized engineers. It ensures that any team member, regardless of their technical background, can easily find, understand, and use data to make business decisions. True data democratization requires user-friendly tools alongside strong data architecture, allowing teams to seamlessly combine granular user behavior data with broader business intelligence for a 360-degree customer view.

What are key aspects of data democratization?

  • Self-service access: Providing non-technical employees with intuitive interfaces and dashboards so they can run queries and extract insights without needing to write code.
  • Integrated systems: Connecting separate data streams together so that customer actions, financial metrics, and operational performance can be viewed in one place.
  • Data literacy: Training team members across Product, Marketing, and Customer Support to accurately interpret metrics and apply them to their daily workflows.
  • Shared alignment: Establishing a clear understanding of data terms and metrics across the entire company to eliminate disagreements over reporting accuracy.

What are the benefits of data democratization?

  • Faster decision-making: Teams no longer have to wait in an analytical queue for weeks to get answers to basic product questions; they can pull the numbers themselves instantly.
  • Uncovered hidden insights: When more people from diverse backgrounds look at information, they naturally spot unique trends and opportunities that an isolated analytics team might miss.
  • Proactive customer service: Frontline support teams can instantly view customer history and behavioral patterns, allowing them to resolve complaints with greater empathy and speed.
  • Increased operational efficiency: Data analysts are freed from building repetitive, basic reports and can instead focus on complex data modeling and deep strategic initiatives.

What are examples of how data democratization is practiced?

  • Blending customer touchpoints: Combining a user’s app-browsing patterns with their in-store purchase history to build highly personalized marketing campaigns.
  • Empowering product managers: Allowing non-technical product owners to independently review checkout funnels to see exactly where users are dropping off.
  • Shared executive visibility: Giving leadership teams access to automated, real-time performance summaries that pull from multiple departmental tools simultaneously.

How does Quantum Metric support data democratization?

Quantum Metric drives data democratization by making complex customer insights easily accessible to everyone in an organization. Through Autocapture, the platform continuously tracks over 300 behavioral and technical metrics right out of the box, giving non-technical teams immediate visibility into customer struggles without requiring manual tracking setup.

To help organizations scale these insights across the entire enterprise, Quantum Metric relies on Data Streaming. This feature uses robust API integrations to automatically push granular user behavior data directly into major cloud warehouses like Snowflake or BigQuery. By combining this real-time behavioral data with broader business intelligence platforms, Quantum Metric helps companies build a true, 360-degree view of their customers that any department can securely access and use.