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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Schedule a personalized discussion and walkthrough of our solution.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Data Visualization

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What is data visualization?

Data visualization is the practice of translating raw, complex data sets into graphical representations, such as charts, graphs, maps, and visual layouts. By converting numbers and database rows into visual objects, data visualization takes advantage of the human brain's natural ability to recognize patterns, colors, and spatial layouts. This makes it significantly easier for analysts, product managers, and executives to spot hidden trends, identify behavioral anomalies, and understand complex data relationships at a glance.

What are key aspects of data visualization?

  • Graphical variety: Using the right visual tool—like line graphs for timelines, bar charts for comparisons, or heatmaps for density—to represent data clearly.
  • Interactive exploration: Allowing users to click elements, hover for hidden details, filter timelines, or zoom into specific chart segments.
  • Pattern and outlier callouts: Using contrasting colors or design indicators to automatically highlight unusual spikes, drops, or errors in a dataset.
  • Contextual simplified layouts: Arranging visual charts in a clean sequence that tells a logical story, guiding the viewer from high-level summaries down to granular details.

What are the benefits of data visualization?

  • Faster understanding: Allows teams to interpret millions of data points in a few seconds, dramatically shortening the time it takes to extract actionable insights.
  • Obvious trend identification: Makes gradual market shifts, sudden drop-offs, or hidden operational patterns instantly visible, preventing critical insights from being lost in text rows.
  • Improved team communication: Provides a clear, universal visual language that helps technical developers and non-technical business leaders understand the same data point instantly.
  • More persuasive reporting: Visual charts make it much easier to back up project proposals, roadmap changes, or budget requests when presenting to stakeholders.

What are examples of data visualization practices?

  • Mapping site traffic sources: Creating a color-coded pie chart that shows what percentage of website visitors arrived via organic search, paid ads, or social links.
  • Visualizing sales pipelines: Using a funnel diagram to show how a pool of initial business leads shrinks at each distinct stage of the sales process.
  • Tracking geographic demand: Using a global map layout with shaded regions to highlight which countries or states generate the highest volume of order activity.
  • Monitoring server load spikes: Using a real-time line graph that plots CPU utilization over 24 hours to help IT teams spot patterns in system stress.

How does Quantum Metric support data visualization?

Quantum Metric transforms abstract digital data into clear visual insights through Interaction Heatmaps. Instead of forcing teams to interpret spreadsheets of click counts, the platform layers behavioral data directly onto a visual map of your actual website or mobile app layout. This color-coded overlay shows exactly which menu items, images, and buttons users click, scroll past, or struggle with, turning invisible interaction data into a clear visual story.