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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Schedule a personalized discussion and walkthrough of our solution.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Event Collection

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What is event collection?

Event collection is the process of capturing and logging specific user actions—known as "events"—as they happen on a website, mobile application, or connected server. Every time a user clicks a button, types in a form field, swipes through a photo gallery, or runs into a technical error, data collection scripts record the action alongside relevant contextual details. This gathering phase creates the raw data foundation needed for digital teams to measure conversion funnels, evaluate feature engagement, and analyze digital behaviors.

What are key aspects of event collection?

  • Real-time interaction capture: Recording individual user actions the exact millisecond they occur within the digital interface.
  • Contextual metadata gathering: Attaching extra descriptive layers to an event, such as the timestamp, device type, screen size, and browser version.
  • Data payload structuring: Formatting captured actions into standardized data models (like JSON packages) so they can be processed cleanly by analytics systems.
  • Secure user masking: Automatically blocking sensitive personal information (like credit card numbers or passwords) at the browser level before the event data is sent.

What are the benefits of event collection?

  • Granular behavioral tracking: Moves beyond simple page-load counts, showing teams exactly how users interact with complex single-page applications.
  • Flawless analytics funnels: Provides the raw building blocks needed to construct step-by-step conversion tracking and user journey maps.
  • Faster technical debugging: Collecting error events alongside user actions means developers can pinpoint exactly which button click triggered a system crash.
  • Objective product choices: Replaces product design debates with an absolute record of what tools users interact with and what layouts they ignore.

What are examples of event collection practices?

  • Logging add-to-cart clicks: Recording the exact moment a shopper hits a purchase link, including the price and category of the selected item.
  • Tracking video interactions: Gathering data whenever a user clicks play, hits pause, adjusts the volume, or finishes a product tutorial video.
  • Capturing form field errors: Logging every instance where a system triggers an "invalid email address" warning to see if input fields are confusing.
  • Monitoring layout swipes: Collecting swipe data on a mobile app carousel to measure how many screens a user flips through before stopping.

How does Quantum Metric support event collection?

Quantum Metric simplifies event collection by combining automated data capture with codeless customization. The moment the platform's single script or SDK is added, Autocapture instantly begins recording over 300 technical and behavioral dimensions—such as clicks, scrolls, swipes, and API responses—without any manual tagging. For unique business milestones, teams can use the visual event editor to define and deploy custom events directly from the UI without needing engineering to write or deploy new code.