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Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

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ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

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AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

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Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

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Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

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Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

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Mobile Retention

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What is mobile retention?

Mobile retention refers to the ability of a digital product, such as a mobile banking app or retail application, to keep users actively engaged over time rather than abandoning the app after a few uses. In mobile environments, retention is heavily dependent on identifying and fixing "invisible" friction—subtle technical or design defects that do not throw an obvious error code but degrade the experience enough to cause abandonment. When features like biometric login fail or data-heavy elements like account balances take too long to refresh, frustrated users frequently delete the app, switch back to desktop web channels, or call customer support lines.

What are key aspects of mobile retention analysis?

  • Invisible friction detection: Surfacing technical or behavioral hurdles that disrupt a mobile session without triggering explicit crash reports or server-side error logs.
  • App launch and load benchmarking: Measuring the precise duration from the moment a user taps the app icon to when the home screen is fully rendered and interactive.
  • Cross-channel migration tracking: Monitoring cohorts of users who abruptly exit the mobile application and subsequently log in via a desktop browser or reach out to a call center.
  • Biometric and authentication validation: Auditing the success rates of Face ID, Touch ID, and multi-factor authentication steps to ensure users can access accounts securely and quickly.

What are the benefits of improving mobile retention?

  • Decreased operational support costs: Removing the silent glitches that block app users prevents thousands of redundant, expensive inquiries to customer service call centers.
  • Higher lifetime value: Keeping users consistently engaged with a mobile app increases transaction frequencies, ad exposures, or subscription longevity.
  • Improved app store ratings: Resolving subtle latency and stability issues before they trigger widespread complaints preserves a strong reputation on major application marketplaces.
  • Maximized engineering efficiency: Highlighting the exact interface micro-moments causing mobile churn stops development teams from wasting cycles redesigning high-performing sections of an app.

What are examples of how mobile retention is evaluated?

  • Auditing slow balance refreshes: Tracking mobile banking sessions to find that a three-second delay in updating account balances correlates directly with users closing the app out of frustration.
  • Evaluating biometric login drops: Spotting a sharp rise in drop-offs at the login screen after a new mobile app release subtly breaks the Face ID handshake.
  • Unresponsive interface gestures: Analyzing user sessions where an app fails to respond to repeated horizontal swipe commands, causing users to abandon a multi-step form.

How does Quantum Metric support mobile retention?

Through Mobile app analytics and Interaction heatmaps, mobile product and development teams can visualize exactly where users struggle and sustain long-term app engagement by exposing the hidden friction points that drive users away from mobile channels.

Engineering teams can use these features to capture client-side behaviors, device performance traits, and background API delays that occur on iOS and Android devices. By reviewing visual maps of user interactions and mobile session data, product teams can instantly spot micro-interactions—such as a slow-loading account balance refresh or an unresponsive login button—allowing them to isolate the root cause of the friction and deploy a solution before users decide to abandon the app.