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Platform overview

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Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

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Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

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ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Opportunity Sizing

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What is opportunity sizing?

Opportunity sizing is the process of calculating the potential revenue gain or business impact of fixing a specific bug, resolving digital friction, or building a new feature. It involves analyzing user behavior data to attach a concrete dollar value or volume impact to an issue. This allows businesses to make data-driven decisions about their product roadmap, ensuring that engineering hours are spent on the highest-value items rather than relying on guesswork or executive opinions.

  • Purpose: Opportunity sizing helps product teams objectively prioritize their outstanding tasks by ranking items based on their potential return on investment (ROI) and actual impact on the customer experience.
  • Process: It involves identifying a user friction point (e.g., via session replays or error logs), quantifying how many users are affected, calculating the financial value of those disrupted journeys, and comparing that impact against the engineering effort required to build a fix.
  • Measurement: Success is measured by tracking key performance indicators (KPIs) like revenue recovery, conversion rate lift, error rate reduction, and backlog optimization efficiency.
  • Applications: Opportunity sizing is widely used across digital and product teams, including:
    • Prioritizing bugs: Determining whether a newly discovered technical glitch is a minor nuisance or a high-priority, multi-million-dollar emergency.
    • Feature Validation: Estimating the financial upside of a proposed feature based on how many current users exhibit the specific need or behavior it aims to solve.
    • UX/UI Redesigns: Sizing the potential conversion lift of fixing a high-drop-off step in a checkout or onboarding funnel.

What are the benefits of opportunity sizing?

Benefits of opportunity sizing provides a clear framework for resource allocation, allowing businesses to:

  • Maximize development ROI: By focusing engineering resources entirely on the highest-value fixes and features, companies ensure their capital drives the highest possible return.
  • Eliminate internal bias: It replaces the "HiPPO" (highest-paid person's opinion) approach with hard data, bringing objective clarity to roadmap disagreements.
  • Reduce wasted engineering time: Teams avoid spending weeks fixing minor edge-case bugs that only affect a fraction of a percent of users, protecting valuable sprint capacity.
  • Justify technical debt fixes: It gives product managers the financial data needed to prove to business stakeholders exactly why pausing new features to fix a backend issue is worth the time.

How does Quantum Metric support opportunity sizing?

Quantum Metric transforms guesswork into precise prioritization by automatically measuring the exact business impact of digital friction. Instead of manually building reports, the platform uses Autocapture to continuously track hundreds of behavioral and technical signals, mapping out exactly where users struggle or drop off. Felix AI then runs an agentic, background analysis across these customer journeys, instantly translating those friction patterns into a real dollar value or conversion loss.