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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

Explore dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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PII Masking

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What is PII Masking?

PII (Personally Identifiable Information) Masking is a data privacy practice that involves redacting, blocking, or encrypting sensitive user inputs—such as health records, passwords, and credit card numbers—before that data is collected by analytics software. By prioritizing a "privacy by design" architecture, masking happens locally on the client side (within the user's web browser or mobile app). This ensures that confidential customer information never leaves the user's device or reaches external servers, allowing companies to gather valuable behavioral insights while fully protecting consumer anonymity.

What are key aspects of PII Masking analysis?

  • Client-side redaction: Scrambling or blocking sensitive data fields directly within the user's browser so confidential information is never transmitted or stored.
  • Automated field detection: Using intelligent software rules to automatically recognize and mask standard sensitive input fields like phone numbers, addresses, and payment details.
  • Data controls: Providing compliance teams with specific rules to choose whether to capture, completely ignore, or securely encrypt distinct data points.
  • Proactive regulatory compliance: Aligning data collection methods with strict global privacy laws to avoid legal risks and hefty financial penalties.

What are the benefits of PII Masking?

  • Continuous global compliance: Safeguards compliance with rigid privacy frameworks like GDPR, CCPA, and HIPAA without requiring constant manual oversight.
  • Built-in customer trust: Assures users that their personal information, financial data, and security credentials remain completely private and secure.
  • Risk-free insight gathering: Allows product and engineering teams to safely watch user sessions and analyze friction points without exposing sensitive data to internal staff.
  • Simplified security audits: Reducing the volume of actual personal data stored in analytics platforms makes organizational security and data compliance reviews much cleaner.

What are examples of how PII Masking is applied?

  • Redacting checkout payment fields: Ensuring that when a customer types their 16-digit credit card number into a payment form, the text is instantly replaced with asterisks before it is recorded.
  • Securing healthcare portals: Automatically hiding private patient symptoms, prescription histories, and lab results during session reviews to keep medical data locked down.
  • Protecting password fields: Double-checking that password entry boxes on login screens are automatically blacked out, preventing corporate credentials from ever being captured visually.

How does Quantum Metric support PII Masking?

Quantum Metric helps privacy-conscious companies protect their customers by enforcing a strict, proactive data security model. Through Security & privacy features, the platform relies on advanced client-side masking to process information safely within the consumer's browser. This guarantees that high-fidelity analytics are achieved without ever letting sensitive personal details escape into the cloud.