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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

Explore dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

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Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Continuous Product DesignThe approach to building better products faster.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

Turn data into understanding with the ‘why.’

Turn data into understanding with the ‘why.’

Quantum Metric's CEO explores how the Quantified Why drives decisions and efficiency in the enterprise.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

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LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

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Real-Time Digital Analytics

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What are real-time digital analytics?

Real-time digital analytics are used to collect and analyze data from a variety of sources, such as websites, mobile apps, and kiosks. At its core digital analytics is about helping organizations improve the online experience by better understanding how customers engage with digital products. To engage in digital analytics, organizations collect, measure, and analyze both quantitative and qualitative data in order to modify and enhance their business practices. Digital analytics thus leads to continuous improvement and is a core element of Continuous Product Design.

What are the benefits of using real-time digital analytics?

Digital analytics helps organizations to align their digital product metrics with business outcomes and key performance indicators (KPIs), such as conversion rates and revenue. Many companies lean on digital analytics to set business objectives like increasing brand awareness or maximizing online sales. Companies that fail to define how they intend to measure success across their digital portfolios are more likely to waste money on their digital analytics efforts. undefined

Who uses real-time digital analytics?

Various teams across an organization can benefit from using digital analytics, including sales teams, content writers, product managers, product marketers, developers, and others. Digital analytics can help teams strategize their lead generation strategy, collect information for sales, develop SEO-driven content that encourages engagement, create support sites & e-books that help customers better understand products, and increase brand awareness.

Examples of real-time digital analytics methods

Here are some examples of digital analytics practices. 

  • Web Analytics focuses on collecting, reporting (via charts & graphs), and analyzing website data, such as page views, referrals, bounce rates, website traffic, sessions, number of visitors, click rates, conversions, and new vs. return visitor statistics.

  • Social media analytics is the practice of collecting and analyzing audience data from social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. Social media analytics specialists discover what audiences care about, create content that drives engagement, and post the content at the time of day that drives the best engagement.

  • Business Intelligence is a subfield of digital analytics that focuses on helping executives, managers, and other employees make informed business decisions based on user data.

  • Digital marketing analytics is the practice of using data to understand the success of your team’s marketing efforts, such as ad campaign measurement and multi-touch attribution.

Popular digital analytics tools and platforms

Some popular digital analytics tools and platforms include:

  • Adobe Analytics
  • Quantum Metric
  • Google Analytics
  • Mixpanel
  • Crazy Egg
  • Optimizely
  • Woopra