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Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Schedule a personalized discussion and walkthrough of our solution.

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Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

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Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
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Segment

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What is a segment?

A segment is a highly targeted subset of your digital audience grouped together by shared characteristics, behaviors, technical attributes, or experiences over a specific timeframe. Instead of studying your website or app traffic as a single massive wave, digital teams build segments to isolate specific slices—such as "mobile shoppers in California," "users who ran into a checkout error," or "customers using the newest app update." Slicing data this way helps teams track unique audience patterns and understand exactly how different groups interact with their product.

What are key aspects of a segment?

  • Behavioral criteria: Isolating users who completed a specific action, used a new feature, or exhibited signs of frustration like a rage click.
  • Technical filters: Grouping users based on the exact device model, web browser, operating system version, or connection speed they used.
  • Demographic attributes: Sorting audiences by high-level traits like geographic location, account tier, language settings, or referral traffic source.
  • Dynamic generation: Creating audience groupings that update automatically as users match or drop out of the defined rules in real time.

What are the benefits of a segment?

  • Targeted problem identification: Allows teams to see if a drop in conversion rates is a site-wide disaster or just a localized issue impacting a specific browser group.
  • Obvious user insights: Reveals how different customer types use your digital features, making it easier to build tailored experiences for specific groups.
  • Faster engineering investigation: Slicing traffic by technical attributes helps developers isolate and replicate device-specific bugs quickly.
  • Smarter roadmap planning: Product managers can isolate their highest-value customer segment to study their specific navigation habits and build features they value most.

What are examples of segment practices?

  • Isolating high-risk users: Creating a group of shoppers who encountered a specific payment decline error during a high-profile product release.
  • Analyzing power users: Grouping customers who log into the application more than five times a week to study what makes the app stickier for them.
  • Evaluating mobile layouts: Building an audience slice consisting exclusively of users on smaller mobile screens to check for responsive design layout bugs.
  • Tracking acquisition campaigns: Slicing traffic to track users who arrived via a specific social media influencer campaign to measure their long-term value.

How does Quantum Metric support segments?

Quantum Metric enables advanced audience filtering through its visual Segment Builder. Because the platform utilizes tagless collection, teams can build highly specific, nested segments retroactively from hundreds of auto-captured behaviors and technical dimensions. Once a segment is saved, product and tech teams can instantly view the exact conversion funnels, layout heatmaps, and Session Replays tied exclusively to that target audience.