PlatformUse CasesPricing PlansResourcesCompany
LoginGet a demo

Platform

Coffee image

Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

Explore dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Gain instant insight into your digital experience with pre-designed dashboard templates.

Skip the setup, start analyzing.

See template library

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Continuous Product DesignThe approach to building better products faster.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

Learn more

UX Analytics

back to glossary
What is UX Analytics?

UX/UI analytics is a qualitative and quantitative approach to measuring user activity on a website or an application that provides insights into how certain features can be modified to meet the needs of current and future users. Quantitative UX analytics methods focus on measuring important data, such as how often users click on a particular feature or how much time they spend on a page. When UX designers use digital analytics dashboards and reports, they are engaging in quantitative research. Qualitative UX analytics, on the other hand, analyze how users interact with a product or service based on non-numerical measurements, such as surveys, user research, and NPS scores. UX analytics are crucial for engaging in data-driven design, which is the practice of using actual data to build products that users want and need. By turning to UX analytics, design and development teams are better equipped to understand bounce rates, track & optimize the customer journey, make the product more accessible to the target audience, uncover pain points that reduce conversion rate, and step into the user’s shoes. By focusing on macro/micro conversions and metrics, UX designers can more quickly address content & visual design issues, such as confusing wording or counterintuitive designs.

What are the best analytics tools for UX designers?

UX designers can benefit from a number of qualitative and quantitative analytics methods, including: Qualitative methods focus on nonnumerical measurements. If you’re measuring what a user says or does, then you are engaging in qualitative research

  • Surveys ask your target audience questions about a specific topic to help the design team better understand users’ needs.
  • NPS scores, which range from -100 to 100, are used to estimate your customer’s satisfaction level and brand loyalty. The actual number is a measurement of how willing customers are to recommend your product or services to their peers.

Quantitative methods allow teams to quantify user behaviors and actions. They require a numerical value. Conversion rate optimization (CRO) tools help UX designers identify and develop intuitive features that lead to desired actions, such as subscribing, registering as a new user, signing up for demos, making a purchase, watching a video, or downloading a case study about a B2B service. undefined

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studies
Privacy PolicyTerm of UseEULAPatentsAffiliatesLegal InformationModern Slavery Statement

© 2026 Quantum Metric, Inc. All rights reserved.