PlatformUse CasesPricing PlansResourcesCompany
LoginGet my demo

Platform

Coffee image

Platform overview

Learn more about Quantum Metric.

Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Opportunity analysisAutomatically surface and quantify friction points.

Action

Voice of CustomerConnect feedback to behavior and take action in real time.Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

See for yourself.

Schedule a personalized discussion and walkthrough of our solution.

Talk to our team.

Schedule a personalized discussion and walkthrough of our solution.

Join a regularly streamed demo of our top features and use cases.

Watch a live demo.

Join a regularly streamed demo of our top features and use cases.

Review platform use cases and capabilities at your own pace.

Browse product tours.

Review platform use cases and capabilities at your own pace.

Resources

Learn

ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Digital Analytics FAQGet quick answers to foundational digital and product analytics questions.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Quantum Metric Reports Record 2025 Enterprise Expansion and Agentic AI Momentum for 2026

Learn more

LoginGet a demo

Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

Contact usProduct tour libraryPricing plansResourcesCase studiesGlossary
Privacy PolicyTerm of UseEULAPatentsAffiliatesLegal InformationModern Slavery StatementDo Not Share My Information

© 2026 Quantum Metric, Inc. All rights reserved.

Web and Mobile App Analytics

back to glossary

What are web and mobile app analytics?

Web and mobile app analytics is the practice of gathering and evaluating user behavior data from both desktop/mobile websites and native smartphone applications (like iOS and Android apps). While websites rely on page views and URL structures, native apps operate on screens, actions, and device permissions. This form of analytics combines both worlds, allowing teams to monitor app health, track website conversions, and compare how digital experiences differ between browser environments and downloaded software.

What are key aspects of web and mobile app analytics?

  • Screen and pageview tracking: Measuring visits to standard web URLs alongside navigation between screens inside a native mobile app.
  • App store and device metrics: Tracking mobile-specific data points like app versions, operating system updates, battery usage, and crash frequencies.
  • Web performance tracking: Monitoring browser-specific technical health, including network latencies, JavaScript errors, and page rendering speeds.
  • Unified interaction events: Capturing clicks and scrolls on desktop websites alongside taps, swipes, and device rotations on mobile applications.

What are the benefits of web and mobile app analytics?

  • Optimized product development: Helps digital teams decide whether to invest engineering resources into expanding a website feature or upgrading a mobile app capability based on real usage.
  • Faster technical debugging: Pinpoints whether a sudden drop in checkouts is caused by a global web server issue or a specific bug hidden inside the latest iOS app update.
  • Consistent brand experiences: Ensures that design choices, promotional banners, and navigation patterns feel intuitive regardless of how a customer accesses the brand.
  • Improved user retention: Allows product managers to spot unique mobile or web friction points and optimize the experience before users abandon the channel.

What are examples of web and mobile app analytics practices?

  • Comparing checkout conversion rates: Analyzing why shoppers converting on the desktop site are twice as successful as users checking out via the native Android app.
  • Monitoring app update adoption: Tracking what percentage of your mobile user base has successfully downloaded the latest app store release versus those running legacy versions.
  • Investigating mobile web drop-offs: Finding out if mobile web visitors are leaving a registration page because responsive design text blocks are overlapping on smaller screens.
  • Evaluating feature alignment: Checking if a newly released dark-mode interface setting is being used equally across both the web dashboard and the mobile app.

How does Quantum Metric support web and mobile app analytics?

Quantum Metric provides a single source of truth for browser and app environments through its Web and Mobile SDKs and Mobile App Analytics capabilities, including Session Replay. The platform automatically captures user sessions across both desktop web pages and native mobile screens, translating taps, swipes, and clicks into a standardized data set. This allows teams to build shared dashboards and instantly watch visual replays of either a web browser session or a mobile app crash using the exact same interface.