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Platform overview

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Data

Session replayUnderstand the "why" behind customer behaviors. Segment builderSlice your audience with nested segment building. AutocaptureCapture over 300 metrics out-of-the-box.Page performanceDiscover and quantify the impact of slow pages. User analyticsUnlock better user adoption, retention, and customer journeys.Platform intelligenceOur powerful machine learning engine.Mobile app analyticsPatented mobile analytics technology.Adobe Experience Platform Connector Go live with CJA faster.

Insights

Felix AI AgenticAutonomous agents analyze every part of the customer journey.Felix AI SummarizationGen AI powered session summarization.JourneysUnderstand which paths customers are taking.Interaction heatmapsVisualize page-level clicks, scrolls, and attention.VisibleVisualize user behavior directly from your browser. DashboardsOrganize and monitor your most important data. Dashboard template libraryTemplates to improve your experience. Opportunity analysisAutomatically surface and quantify friction points.

Action

Monitoring & alertsAlerting on aggregate behavior, frustration, and more.Data activationSeamlessly merge any data source.Data streamingSend Quantum Metric insights to your data warehouse.Data enrichmentGet greater impact with enhanced data insights.Salesforce Lightning analyticsGain visibility and understanding of Salesforce Lightning app users.Performance & overheadLightweight SDKs and tags.Security & privacyBest in class security technology and polices.

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Use Cases

Industries

RetailUnderstand shoppers’ needs faster.Financial servicesDrive digital adoption and improve satisfaction.Travel & hospitalityGrow revenue and loyalty with real-time visibility.TelcoImprove the digital-first experience.GamingUnderstand real-time player behavior.HealthcareImprove patient self-service and loyalty.

Teams

ProductUnderstand any part of the digital experience in seconds.TechnologySurface and scope customer technical friction in real-time.MarketingStrengthen your campaigns and convert more.AnalyticsAnswer the “why” behind the customer experience.CX & VoCBring together qualitative and quantitative insights.UXDeep insight into behavior, engagement, and friction.Service & supportImprove customer empathy and contact center efficiency.

Solutions

Digital analyticsMonitor, diagnose, and optimize critical experiences.Product analyticsUnderstand user behavior and drive adoption.Experience analyticsSurface pain points and quantify opportunities.Journey analyticsInsights into every touchpoint across the digital journey.Web analyticsUnderstand and report on digital performance.Employee experienceAutomatically surface critical friction on your internal apps and kiosks.Contact centerOptimize contact center experiences.AI DetectionReveal how AI agents interact with your digital experience.

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Resources

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ResourcesReview expert guidance and new data. Case studiesDiscover our customer stories.Product tour libraryReview platform use cases and capabilities at your own pace. Events & webinarsJoin us for live or virtual events. BenchmarksReview the top findings from Quantum Metric aggregated platform data.BlogThought leadership, trends, and product insights.Continuous Product DesignThe approach to building better products faster.

Community

The QuadConnect with experts, converse, and be inspired.

New blog post.

AI assistants vs. agentic AI: Key differences in digital analytics.

AI assistants vs. agentic AI: Key differences in digital analytics.

Learn how understanding the distinction between AI assistants and agentic AI becomes essential for everyone working in digital experience, analytics, or strategy.

Read the blog

Company

About us

Our storyHow Quantum Metric started, our leadership team, and how you can get involved.CareersSee what it's like to work for Quantum Metric, and available positions.NewsRead the latest announcements and news.

Partner network

Partners & integrationsView our technology and solutions partners.Partner programOur key ecosystem of partners.

Latest news.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

Quantum Metric simplifies digital analytics with Spring 2025 Product Launch.

Learn more

Platform OverviewProduct ToursGet a demo

Zone-Based Map

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What is a zone-based map?

Zone-based maps in website analytics are visual representations of user interactions, showing how users engage with specific areas (zones) of a webpage. These maps combine data from clicks, scrolls, and mouse movements (on desktop) or taps and scrolls (on mobile) into a single, color-coded grid overlay, allowing for easy identification of popular and problematic areas.

How do zone-based maps work?
  • Data Collection: User interactions like clicks, mouse movements (on desktop), taps (on mobile), and scroll depth are recorded for each zone.
  • Data Aggregation: The collected data is aggregated to calculate metrics for each zone, such as click-through rates, exposure rates, and hesitation times.
  • Color Coding: A color scale, typically from light to dark red, is used to represent the intensity of user engagement within each zone. Higher engagement is usually indicated by darker shades of red.
  • Visualization: The color-coded zones are then displayed on a visual representation of the webpage or app, allowing users to quickly identify areas of high and low engagement.
What are benefits of zone-based maps?
  • Improved User Experience: Identify areas of high and low engagement, enabling website owners to optimize layouts, content, and calls to action.
  • Increased Conversion Rates: By understanding user behavior, you can strategically position elements that drive conversions and reduce friction.
  • Data-Driven Decision Making: Zone-based heatmaps provide a visual and intuitive way to analyze user behavior, facilitating data-driven decisions about website design and content.
  • Efficiency: Zone-based maps condense various data points into a single visual, making it easier and faster to analyze user behavior compared to analyzing individual heatmap types (e.g., click, scroll).
What are examples of metrics tracked in zone-based heatmaps?
  • Click rate: The percentage of users who click within a specific zone.
  • Exposure rate: The percentage of users who see a specific zone.
  • Hesitation time: The amount of time users spend within a zone before moving on.
  • Revenue: In some cases, zone-based heatmaps can be linked to revenue data to show which zones are most valuable in terms of driving sales.
What are tools for creating zone-based heatmaps?
  • Contentsquare
  • Hotjar
  • Optimizely
  • Vizion Interactive

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Platform

Platform overviewFelix AI AgenticFelix AI SummarizationJourneysMobile app analyticsInteraction heatmapsSecurity & privacy

Industries

RetailFinancial servicesTravel & hospitalityTelcoGamingHealthcare

Teams

ProductTechnologyMarketingAnalyticsCX & VoCUXService & support

Solutions

Digital analyticsProduct analyticsExperience analyticsJourney analyticsWeb analyticsEmployee experienceContact centerAI Detection

Resources

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