INTERACTION HEATMAPS
Heatmaps that connect engagement to outcomes.
Basic page heatmaps only scratch the surface. Take your UX to the next level by associating page-level engagement with business outcomes and actual user sessions on web and mobile apps, with AI that explains the why.
Copilot
Ask AI what’s driving friction. Get the answer in seconds.
Copilot for Interactions is AI embedded directly in the Interactions surface. Open a heatmap and Copilot automatically reads all zone metrics on the page, then answers in plain English which elements cause friction, which deserve promotion, and which page variant wins on conversion.
Analyze every experience, even the ones that change.
Record and bookmark sessions to capture pages, interactions, and dynamic elements in real time. Use the built-in segment builder to quickly find the exact experiences, customer behaviors, or pages you want to analyze.
See how customers engage, not just where they click.
Quantum Metric heatmaps, click maps, and scroll maps help teams understand how customers engage across websites and mobile apps. Quickly identify engagement patterns, friction points, and behavioral trends, then pivot into deeper page analysis to make faster, more informed decisions.
Understand how page elements impact customer experience.
Analyze how page elements influence engagement and business outcomes. Copilot for Interactions identifies which elements are creating friction and quantifies the conversion impact, so you can prioritize the right fixes fast.
Quantum Metric has helped us understand that seemingly small UX design choices can have a outsized impact on customer satisfaction.
Doug Cadmus,
Senior Manager of E-commerce
Compare experiences and measure the impact of UX changes.
Analyze page variants side by side to understand how different layouts, experiences, and design changes influence engagement, conversions, and customer behavior. Copilot for Interactions delivers a structured summary of what improved and what regressed across two page versions, and names the winner on conversion, so your team has a clear, defensible answer.
Access customer behavior insights directly from your browser.
Quantum Metric Visible helps teams quickly understand customer experiences without leaving the page. Access heatmaps, clicks, taps, engagement metrics, conversions, and behavioral insights directly within your browser to identify friction and optimization opportunities faster.
How teams use website heatmaps.
UX teams
Identify confusing layouts, usability issues, and friction points that impact customer experiences.
Product teams
Understand feature engagement, prioritize improvements, and validate product decisions with behavioral insights.
E-commerce teams
Reduce cart abandonment, optimize product pages, and improve checkout experiences.
Marketing teams
Improve landing page performance, optimize CTAs, and understand how campaign traffic behaves across digital experiences.
Heatmaps vs. traditional analytics tools.
Traditional analytics platforms show metrics and page performance data. Heatmaps help visualize how customers actually interact with digital experiences. Unlike standalone heatmap tools, Quantum Metric connects behavioral insights with session replay, journey analytics, and business impact data so teams can quickly move from identifying issues to improving experiences. And with Copilot for Interactions, AI tells you exactly where to start.
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50%of the worldwide internet users.
Frequently asked questions.
Does Quantum Metric have heatmaps for mobile apps?
Yes! We have almost complete feature parity for our web and mobile analytics solutions. Heatmaps, tap maps, interaction maps, and page (or view controller) analytics are all available for mobile applications.
Are the visualizations coming from sampled data?
Nope. Quantum Metric’s tag is very lightweight and performant. Almost all of our customers capture at 100% and every click, tap, and scroll you see in a heatmap can be tied back to a real user session.
How does this work with my experimentation tools?
We pull in segments from controls and treatments for tests you’re running. That way, you can analyze different designs in our side-by-side viewer. Visit our Partners page to check out our experimentation partners.
What if I have multiple similar pages I want to analyze?
A lot of our customers have product detail pages (PDPs) that have a similar structure. For these, you can create page groups and conduct aggregate analysis.
What’s the difference between heatmaps and session replay?
Heatmaps provide aggregated visualizations of customer interactions across pages, while session replay allows teams to watch individual customer sessions and behaviors in greater detail.
How do heatmaps improve conversions?
Heatmaps help teams identify usability issues, friction points, and engagement patterns that may impact conversion rates. These insights help teams optimize experiences and remove barriers within key customer journeys.
Can heatmaps help identify UX issues?
Yes. Heatmaps can reveal frustration signals, rage clicks, drop-off areas, and low-engagement sections that may indicate confusing or broken user experiences.
What are website heatmaps?
Website heatmaps visually show how customers interact with a webpage or mobile app. They help teams understand where users click, tap, scroll, hesitate, or encounter friction so they can improve digital experiences and optimize conversions.
How do Quantum Metric heatmaps work?
Quantum Metric heatmaps automatically visualize customer interactions across websites and mobile apps in real time. Unlike standalone heatmap tools, Quantum Metric combines heatmaps with session replay, journey analytics, and customer behavior insights in one platform, helping teams understand not just what customers are doing, but why.
Does Quantum Metric have AI to help interpret heatmap data?
Yes. Copilot for Interactions is AI embedded directly in the Interactions surface. It automatically reads all zone metrics on the page and can identify friction sources, surface page hierarchy opportunities, and compare page variants, all in plain English. It’s part of the Felix Agentic platform, launching July 2026.
What is Copilot for Interactions?
Copilot for Interactions is an AI assistant embedded directly in Quantum Metric’s Interactions surface. It automatically pre-fetches all heatmap and engagement metrics on the page, then lets you ask questions in plain language: which elements are causing friction, which deserve promotion, which page variant wins on conversion. Answers are grounded in Quantum Metric’s first-party behavioral data, not generic AI assumptions.
How is Copilot for Interactions different from traditional heatmap analysis?
Traditional heatmap analysis requires you to manually interpret color gradients and engagement zones. Copilot for Interactions reads all that data automatically and gives you a plain-language answer, naming specific elements, quantifying sessions affected, and stating the conversion impact. It’s designed to give UX designers, researchers, and PMs analysis-quality answers fast enough to use in a live meeting.
