Customer journey analytics to illuminate and elevate every path.
Quantum Metric’s journey analytics dives deep into every omnichannel touchpoint, enabling data-driven decisions rooted in comprehensive customer behavior. Boost engagement, inform redesigns, and enhance marketing campaigns with clear insights. Dramatically reduce abandonment while optimizing funnel conversions and craft tailored experiences by integrating both online and offline customer data.
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Navigate every step of the customer journey with precision.
Accelerate time to value.
Automatically capture, monitor, and optimize micro-journeys with our Atlas industry approach and tagless, real-time data capture.
Sankey charts and heatmaps that don’t just visualize customer journeys, but help you quantify impact and prioritize what’s next.
Personalize customer journeys by enriching audience data with real-time behavioral signals and friction indicators.
“Using more traditional data points such as page metrics and conversions was only getting us so far. We needed a broader view of the customer journey to understand how the layout of a specific product page or product filter may be impacting purchasing decisions.”
Julie Mares/Head of eCommerce and Omnichannel Experience, UNTUCKit
Quantum Metric stands out in its ability to easily pivot from journey visualizations to contextual session replays, and in its ability to easily enrich any offline data source with actionable omnichannel insights. For example, by linking call center data to digital session data, you can diagnose events leading to calls. Or by uploading offline purchase data, you can optimize digital experiences for offline conversions. While most customer journey analytics tools show the various paths and dropoff of users, Quantum Metric allows you to truly empathize with customers struggling along that journey, and quantify how many others have similar struggles, along with business impact. Other journey analytics tools include visually appealing Sankey charts, but the insights they provide are somewhat shallow and static.
Quantum Metric’s real-time quantification plus visualization helps your brand understand the “why” behind customer paths and the steps you need to take in response – whether it’s fixing a specific error or capitalizing on a revenue opportunity. Plus with Quantum Metric’s autocapture, you get hundreds of out-of-the-box behavioral indicators and automated step analysis, allowing you to quickly prioritize the most important business opportunities, and take action.
Yes, Quantum Metric customer behavioral data and technical data populates in real time throughout the platform. This means if you release a feature, you can automatically visualize how customers leverage different channels across the journey–enabling you to proactively address fixes or enhancements.
Quantum Metric’s customer journey analytics can provide answers to a wide range of business questions that help you improve customer experiences, product development, and marketing strategies. A few examples:
- How do customers engage with our brand across different channels?
- What are the common paths or sequences customers take before making a purchase?
- Where do customers experience friction or drop off in the customer journey?
- What are the key drivers of customer satisfaction or dissatisfaction?
- How can we personalize customer experiences at different stages of the journey?
- What is the impact of marketing campaigns on customer acquisition and retention?
- Are there any patterns or trends in customer behavior?
- How can we optimize cross-channel customer journeys?
- What is the lifetime value of different customer segments?
- How can we improve customer loyalty and advocacy?