Quantum Metric introduces AI Agent Visibility to help businesses convert agentic traffic into revenue

New Agent Probability Score identifies likely AI-driven sessions, helping enterprise teams distinguish valuable agent activity and remove barriers to successful experiences.

MONUMENT, Colo., Sept. 21, 2026 – Quantum Metric today announced AI Agent Visibility, giving enterprises enhanced insights into how AI agents navigate digital experiences, where they encounter friction, and whether they complete customer-requested tasks. Powered by a new Agent Probability Score, technology and digital leaders will now be able to identify likely agent activity, investigate its business impact, and improve experiences for valuable agentic traffic.

As customers delegate product research, purchase decisions, and transactions to AI assistants, enterprises face a new conversion challenge. An AI agent visit can represent a customer ready to buy. A blocked session, inaccessible control, or broken checkout can prevent that customer’s agent from completing the purchase. Businesses need to understand which agent journeys create value and what stops them from succeeding.

Today, Quantum Metric captures 2,700 times more data than traditional web analytics, providing a granular record of interactions, technical conditions, and outcomes within a session. This helps teams reconstruct the sequence of actions as an agent evaluates options, selects a product, and attempts a purchase. Teams can see where the journey breaks down and identify the changes needed to help legitimate agents complete it.

“When a customer sends an AI agent to make a purchase or complete an action, that agent’s experience becomes your customer’s experience,” said Mario Ciabarra, founder and CEO of Quantum Metric. “If it cannot select a product, complete payment, or get past a broken step, you can lose the customer. We’re giving enterprises the evidence to understand that failure, prioritize the fix, and measure whether more agents successfully complete the journey.”

Identifying agents with the Agent Probability Score.

The Agent Probability Score uses a detailed behavioral record to estimate the likelihood that a session is driven by an AI agent, rather than relying solely on a declared user agent string or self-identification. The surrounding session context then reveals the path an agent takes and the friction it encounters, giving teams evidence to investigate its actions and outcomes.

Scoring is built upon several categories of detection mechanisms, combined to produce an in-the-moment indicator of agent sessions. Combined with session behavior and transaction context, the score helps teams investigate the difference between assistants pursuing legitimate customer tasks and automation associated with scraping or abuse.

Turning agent visibility into business outcomes.

AI Agent Visibility connects agent identification to existing experience context and analysis, helping enterprises improve overall business outcomes. With Quantum Metric and Felix AI, teams can:

• Diagnose failed agent journeys. See where likely agents stall, repeat actions, encounter errors, or abandon a transaction, with the session context needed to investigate why.
• Prioritize changes by business impact. Understand the affected journeys and associated transaction value so engineering and digital teams can focus on barriers that matter.
• Improve legitimate agent engagement. Use the evidence to address inaccessible controls and broken flows, and inform policies that support desired assistant activity.
• Measure agent performance separately. Track agent task completion alongside human conversion, assess results after changes, and keep AI agent activity from distorting the interpretation of human behavior.

AI Agent Visibility extends Quantum Metric’s experience context to journeys carried out by AI agents, offering a practical way to understand this emerging source of demand and improve the experiences that turn customer intent into completed outcomes.

AI Agent Visibility is currently available and will be rolled out to all customers in the coming days. For more information visit Quantummetric.com/

About Quantum Metric

Quantum Metric is the leader in agentic analytics for the enterprise. The company provides the industry's most complete digital experience data, helping enterprises understand why customer behavior changes and act with the required speed and confidence for today's digital demands. Combining the industry's richest, most actionable data set with agentic AI, Quantum Metric delivers a simple, contextual understanding of customer behavior, technical signals, and impact as it relates to unique business goals and objectives. Global enterprises rely on Quantum Metric, with the company supporting billions of digital interactions each month and reflecting insights from roughly half of the world's internet users. For more information, visit www.quantummetric.com.