Introducing Felix Agentic: The shift from copilots to understanding.

You notice something’s off.

A key metric drops. Conversions, revenue, engagement… something that matters.

So you do what every team does. You open a dashboard. Then another. You start pulling segments, looking for patterns, trying to understand what changed.

Someone checks session replays. Someone else compares reports. A few people weigh in with different interpretations of the data.

And slowly, the picture comes together.

But it takes time.

Hours, sometimes days, just to get to an answer you can trust. And by then, the opportunity to act quickly has already passed, or the issue has already affected customers.

That’s not because teams lack data. Most teams have more data than they know what to do with.

The problem is that getting from data to understanding still takes too much manual effort.

Felix Agentic is built to close that gap.

Instead of helping you navigate dashboards faster, Felix investigates for you. It identifies what changed, why it changed, who was impacted, and what to do next—without requiring manual analysis.

This is the shift from copilots to agentic. From answering questions to delivering understanding.

Why launch Felix Agentic now?

Because expectations changed.

People no longer want tools that simply return a metric or a chart. They want systems that can help them understand what changed, why it changed, and what they should do next.

A copilot helps you do the intermediate work. It may help you build a dashboard, retrieve a metric, or answer a specific question.

Felix Agentic is built to do something more valuable.

It investigates.

It follows the same logic an analyst would use. It checks the facts. It looks across behavior, friction, technical issues, journeys, and business impact. It makes its reasoning visible. And it helps teams get to an answer they can actually act on.

That difference matters.

Because when conversion drops, no one really wants a nicer way to ask, “What is conversion today?”

They want to know what changed, whether it matters, who was affected, and what to do next.

What makes Felix Agentic different?

Felix Agentic is built as three things at once.

1. An analyst.

Felix does the investigative work that usually slows teams down.

Instead of requiring someone to manually assemble charts, reports, funnels, and session replays to piece together the root cause, Felix validates what changed, gathers evidence, and identifies the most likely cause automatically so you can move straight to understanding.

In the launch demo, that meant starting with a simple business question: why are sales down today?

From there, Felix did what a strong analyst would do. It checked whether sales were actually down, gathered baseline facts, built an investigation plan, and worked through multiple possible causes before identifying the issue with the biggest impact. It also surfaced the non-issues, which matters just as much when teams are trying to avoid wasting time on the wrong problem.

That is a fundamentally different experience from asking a tool for a single metric and taking it from there yourself.

2. An agent.

Felix does not need to wait for someone to ask every question manually.

With background agents, teams can monitor the journeys, pages, funnels, and KPIs that matter most to the business. Instead of receiving a generic alert that something moved, they can receive context on what changed and why it matters.

This is important because most organizations do not have a shortage of alerts. They have a shortage of explanation.

Felix Agentic closes that gap.

3. A partner.

The best analyst on your team is not just someone who can pull data.

It is someone who understands how your business defines success.

Felix is built to become more useful over time because it can be taught. If your team defines conversion rate differently, Felix can learn that. If your business has specific context that matters to how performance should be interpreted, Felix can use it. And every answer remains auditable, so teams can inspect how the answer was reached and validate it for themselves.

That combination of transparency and adaptability is a big part of what makes Felix different from generic AI assistants.

Why this is not just another AI layer on top of analytics.

There is a lot of noise in the market right now.

A lot of products are being described as agentic. In many cases, what that really means is a better interface for asking questions.

That is not enough.

For agentic analytics to be useful in a real enterprise environment, the foundation has to be real. It needs complete customer context, not just manually tagged events or shallow summaries.

Felix Agentic is built on Quantum Metric’s first-party experience dataset, with more than 300 different data types across behavioral, technical, and operational signals. That is what gives Felix the context needed to investigate reliably, not just respond fluently. It is also why Felix can connect what changed in the experience to business impact instead of stopping at surface-level explanation.

Without that context, AI can still produce answers.

But are those answers you can trust?

What is part of Felix Agentic?

The initial Felix Agentic release introduces three major capabilities:

• Felix Chat, a conversational interface that delivers plain-language answers grounded in your experience data and supported by autonomous investigative steps
• Background Agents, which continuously monitor KPIs and surface what changed, why it changed, and where impact is showing up
• Copilot, which brings agentic capabilities directly into the Quantum Metric platform and helps teams build and manage views of the digital experience more easily

Taken together, these capabilities move analytics away from dashboards as the center of work and closer to what teams actually need: faster understanding, shared context, and better decisions.

What this changes for digital teams.

Felix Agentic is not about replacing the people who know your business.

It is about removing the manual investigation that slows them down.

That means less time spent:

• chasing the right dashboard
• rebuilding the same analysis
• debating whether an issue is technical, behavioral, or operational
• waiting on a specialist to answer a routine question

And it means more time spent:

• prioritizing the right issues
• aligning teams on what matters
• acting with confidence

In other words, Felix changes the pace of work.

Not because it makes analytics more impressive.

Because it makes understanding easier to reach.

Where this goes next.

This launch is the beginning, not the finish line.

Felix Agentic is already helping define a new operating model for digital analytics. One where insight does not depend on someone knowing exactly where to click, how to query, or which dashboard to trust.

That shift is what matters.

The next era of digital analytics is not about more dashboards.

It is about more understanding.

And that is what Felix Agentic delivers.

Want to see it in action? Watch the on-demand launch to see how Felix Agentic investigates real digital experience data, explains what changed, and helps teams move from signals to action (or if you’d like a demo just let us know).