Quantum Metric ranks as a Strong Performer in The Forrester Wave™: Digital Analytics Solutions, Q3 2025.

Quantum Metric has been named a Strong Performer in The Forrester Wave™: Digital Analytics Solutions, Q3 2025. In an evaluation of 10 top vendors, we believe this placement reflects our ability to meet the evolving needs of large-scale digital organizations—and to do so with speed, clarity, and cross-functional alignment.

As Forrester's evaluation notes, "Quantum Metric is ideal for CX and UX, analytics, or engineering teams at medium to large enterprises seeking to solve digital experience issues, reduce friction, and prioritize improvements across web and apps."

Why this Forrester Wave™ matters now.

For the first time, Forrester has recognized Digital Analytics Solutions (DASes) as its own category in The Forrester Wave™: Digital Analytics Solutions, Q3 2025. We believe it’s more than just an industry milestone—it shows that the way organizations understand and improve digital experiences has fundamentally changed.

DXA has evolved from niche tooling to a mission-critical capability for enterprises competing in fast-moving markets. Where traditional analytics once stopped at “what happened,” DXA goes further—showing why it happened in the moment, and enabling action before customers click away.

To us, this inaugural evaluation sends a clear message: the industry now views DXA as essential to digital transformation, customer loyalty, and revenue growth. Vendors aren’t just being measured on raw analytics power—they’re being held to a higher standard that blends insight, speed, and impact.

How Quantum Metric performed.

Forrester’s evaluation notes that, “Quantum Metric is ideal for CX and UX, analytics, or engineering teams at medium to large enterprises seeking to solve digital experience issues, reduce friction, and prioritize improvements across web and apps.”

Quantum Metric received the highest possible scores in 9 evaluation criteria, including:

• Devices and channels
• Mobile app deployment
• Data types
• Analysis for technical performance
• Real-time analysis
• Alerting
• Measurement
• Collaboration
• Adoption

From surfacing friction in real time to aligning teams around meaningful business outcomes, we see these results as a reflection of what today’s digital organizations need most—a platform built for clarity, speed, and continuous improvement.

The Forrester report also recognized that, “Quantum Metric excels in real-time analytics and mobile app deployment, with robust technical analysis features that include detailed insights into core web vitals and errors. Their dashboard templates enable organizations across industries to create tailored metrics and business-specific analyses. Felix AI stands out in session replay summarization, customizing outputs by user persona, which strengthens its position for UX/UI analysis.”

While some of our latest features launched after the evaluation period, Forrester’s evaluation states that, “Quantum Metric’s vision — to build “cultures maniacally focused on winning the hearts of customers” — aligns with its execution, supporting clients with technical enablement and a structured methodology, such as its continuous product design framework. The roadmap is promising, with plans to evolve its Felix AI genAI tool and expand capabilities to match competitors.”

What purchasers should consider.

As mentioned above, knowing what happens online isn’t enough. Organizations need to understand why customers behave the way they do and be able to respond quickly. Traditional analytics tools provide broad metrics but often miss the context and detail necessary to address digital friction effectively.

Digital Experience Analytics (DXA) fills this critical gap, and Quantum Metric delivers a comprehensive DXA platform that combines quantitative data with session replays, real-time friction detection, and customer feedback all in one place. This unified view helps teams identify issues as they arise, understand their root causes, and prioritize improvements based on real business impact.

By bridging these insights across teams, organizations can reduce digital friction faster and make decisions grounded in a fuller understanding of the customer journey. In today’s fast-paced digital landscape, this capability is no longer a nice-to-have—it’s essential to maintaining competitive customer experiences.

A strategic layer to your digital stack.

Enterprise teams today rely on multiple systems to understand customer behavior—Adobe or Google for top-level trends, BI tools for reporting, and often custom workflows to interpret siloed data.

Quantum Metric was built to bridge those gaps, delivering:

• Real-time behavioral insights across devices and channels
• AI-powered friction detection and summarizationA unified view of both quantitative and qualitative customer experience data
• Integration-ready capabilities that complement your existing analytics infrastructure

Rather than duplicating existing efforts, we enhance them—with the flexibility and depth required by teams navigating enterprise complexity.

A new standard for digital analytics.

Most analytics tools were built for another era, when siloed dashboards and surface-level metrics were good enough. But today's digital teams need more than retroactive charts. They need a shared understanding in the moment and the ability to act on it fast. Data fuels it. Insight guides it. Action makes it real.

• Data: Our platform automatically and seamlessly collects the right data across web, mobile, and all other digital channels. We provide a complete view of customer behavior, unifying diverse data types—from qualitative session replays to quantitative metrics—for a truly holistic understanding of the customer journey.
• Insight: We provide real-time analysis and alerting to surface friction and behavioral insights the moment they happen. Our platform helps teams gain detailed analysis for technical performance, including insights into core web vitals, which allows engineering teams to quickly identify and resolve issues.
• Action: This all leads to flexible measurement that empowers teams to create tailored metrics and business-specific analyses aligned with core business objectives. With a unified view and real-time insights, you can act on what matters most, driving meaningful results for your business.

Explore the Full Forrester Wave™.

We encourage you to dive deeper into The Forrester Wave™: Digital Analytics Solutions, Q3 2025 to see the complete vendor scores, evaluation criteria, and detailed insights into how Quantum Metric earned its place as a Strong Performer.

Explore the full report.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here.