Introducing the back-to-school retail benchmark series.
This time of year serves two audiences – traditional K-12 shoppers and the off-to-college crowd. To find out just how different their school shopping is and uncover trends that will last until the holidays, we’ve taken a look at anonymized U.S. retail data from the Quantum Metric platform and done a bit of third-party consumer research to uncover:

Excerpt from the report:
Findings show 76% of consumers say they are starting their shopping earlier, so that they can identify items they want and wait for them to go on sale. Planning purchases in this way can also grow the average value of their cart. Taking a look at our year-over-year data, we see that average cart values have not only doubled since November, 2021, but actually increased since the holidays.
Download the full back-to-school benchmark report to learn more.
