Stop justifying budgets, start driving the business.

The past two years have changed the face of retail marketing with many finding themselves sprinting to implement the infrastructure and processes needed to keep up with digital demand.

All this has shifted the goal-posts for what marketers have to achieve with the same, and often fewer, resources.

In this eBook we give you some tips on how marketers can move from this defensive position where justifying your spend is a constant, to a more business-driving stance, that can have lasting and measurable impact on success, including:

• Going beyond bringing customers to the digital door to get a true understanding of why they don’t convert
• How to stop broken technology spoiling your campaign launch
• How to make decisions based on your customers, not your politics