Examining the holiday shopping behaviors that have taken us from Cyber 5 to Cyber Fall.

Retail Benchmark Series - Part 1 - Cyber5

Welcome to the new holiday peak.

A time where inventory fears have kicked-off the holiday season long before there is a chill in the air. Examining anonymized data from our own customers, as well survey insights from 2,000 U.S. consumers, we’ve broken down major trends for the season including:

  • Shopper traffic, engagement and sales: Taking a look at when, where and how much consumers are buying for the 2021 holidays.
  • Holiday stress and frustration: Breaking down customer frustrations and its impact on retail sales.
  • The checkout experience: Analyzing how expectations for checkout and the postpurchase experience have changed.

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